STRATEGY TO CULTURE
Marketing is change, A change towards better and better. Marketers are just enablers who make this change happen, and over a period of …
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Retail Marketing Solutions
Retail Marketing Series – Low Footfalls and Solution. India is the 2nd biggest retail market in the world, and retail marketing professionals are …
Amazing Pune
you must be surprised; that why I m writing on Pune, usually I write my experiences around marketing topics. This afternoon, when I …
DIGITAL IS NEW BTL
In my view, digital marketing is not a new concept but an extended and evolved part of BTL. Marketing has always been a …
STIHL in INDIA
This is a detailed strategy of STIHL in india. company should adopt this to get new heights.
IMPORTANCE OF FUSION MARKETING
Marketing strategies are small sets of actions to get a more significant objective. It generally divided into two types – 1st comes under …
THREE MYTHS OF MARKETING
Myth 1:- I have a logo; therefore, I have a brand Fact: Logos are one component of a company brand identity, but your brand …
INGREDIENTS of TRADE MARKETING
What is trade marketing, many of us heard this word these days, but don’t know the meaning of it? There are many case …
How to launch a Brand – My Experience
Ingredients of Brand Launch. There is enormous information available on google on how to launch a product or brand, But what matters in …
Fact Man or Think Man?
This Article emphasis the importance of innovation in marketing. Memory test should not be the parameter of considering anyone’s caliber and capabilities. Creative thinking and ideas which matter actually.