India is a country of colors, festivals, and events; from birth, marriage or death, and housewarming to the day when a kid eats 1st time, we celebrate all these moments. 

In a typical Indian celebration, we use Shamiyana, Toran, sound, banners, sweets, and photoshoots. 

Redmi Bazaar is a festival where we invite people to celebrate the new beginning of the Redmi smartphone with a smile.

In other words – 

• An Acquisition activity to get new users for Redmi phones by creating a market ecosystem. 
• Shop out of the shop. 
• To increase the Redmi user base by on-spot activations and to create hype to position Redmi features with free consumer gifts on spot sales. 
• To create an alternate channel to acquire new subscribers.