LG Electronics

Position: Branch Marketing Manager
Location: West Bengal

Brief Overview and Project Handled

  • Managing the team of 10 executives – 3 Team leaders, 3 BPTs, 2 marketing coordinators, 2 product executives.
  • Sellout – daily coordination with 124 shop sales executives (ISDs) for Focus products.
  • Planned Marketing Calendar from July-September keeping local activities and branch targets as main highlights.
  • Execute digital marketing at the micro-level, in the retail market and brand shops.
  • Digital Marketing with HO team- Google my business and Brand shop FB page.
  • Managed events – SSE and Dealer Meet at Durgapur, Siliguri and Bardhhaman.
  • Coordinated Event and PR agency for publishing events, contest winners in the Durga Puja Festival Campaign.
  • Responsible for visual merchandising, vendors onboarding, Influencers engagement, negotiation with vendors, timely billing and compliances.

Major Projects & Contributions

  1. Infulentors Meet – Air Purifier was a non-moving category which was one of the focus products in LG. I was just one month old there, but carrying big expectations. I started to search influencers at Durgapur and then succeeded to bring out an arrangement with IQ city hospital. We planned to have a seminar or Air-Purity, its implication on health and solutions. We associated with doctors day event at city residency, Durgapur where we displayed Air Solution, its features, engage doctors and tried to converts into advocates.
  2. SSE meets: I managed two shop sales executives meet at Durgapur and Siliguri.
  3. Mallika-e-kitchen contest: I conceptualized this cooking event at Durgapur and Siliguri and executed with the help of local agencies.
  4. Exhibition and Mela Activity: Participated in Durgapur and Asansol Exhibition and KrishnAsthmi Mela.
  5. Independence day lead generation and sell-out activity at Asansol, Durgapur, Siliguri, Bardhmaan, Bankura and Murshidabad.
  6. CRM Project: Definition of CRM(Customer Relationship Management) – CRM is the whole process for building a strong relationship between Brand Shop and customer, using internal and external customer data. Target marketing based on customer data, so it can achieve great results at low cost, which became a leading marketing technique.
Objective: The key to CRM promotions is to extract target customers who are more likely to purchase a high-value smartphone and bring them to shop on a specific time period.

There were three categories:
  1. Nearby residents – through window sticker and paper inserts.
  2. Those who visited the shop in the last 60 days but did not buy anything – Through Tell-calling.
  3. All Existing Customers – Through SMS campaign.
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