Dish Tv India Ltd
Projects Managed – A Small Brief
- Trade Engagements & Meets: Managed More than 75 dealer meets for dishtv.
- Celebrity Management: Dealers Engagement with IPL’s KKR team with dealers in Pune and Hyderabad in 2013. We used the photographs with players and dealers to have in shop branding, which is still visible at these stores.
- Handled Pan India Distributors Meet in Mumbai with Mr. Shahrukh Khan.
Brand Launch – Zing
A new regional specific brand having Marathi content was launched with aggressive acquisition cost. Below are the elements of an integrated marketing plan.
- Roadshow – 2 Branded Vehicle was promoting the new brand’s features and offers. The highlight of this activity was tracking, control, and reporting. I will write a separate blog on this topic.
- POSM and Signage
- Dealer Meets – 2 big and 2 small formats. ( Nashik, Aurangabad, Amravati, and Ratnagiri)
- Wall Painting of 4.5 Lakh square feet.
- Trade Engagement – Blitz Activity
- OOH – Hoardings across rural markets.
- Ground activations by lead generation activity – Shamiyana and Canopy activity.
Digitization
Managed the project of digitization in which my role was to support sales by creating new dealers, creating visibility at all recharge outlets, driving tactical awareness campaign in markets which fall into D-104, D-32, and D-365, and ROI category towns.
Fifa-2018 Campaign
An example of Integrated Marketing Communication.
- Signage, Standy and offer POSM – Identified the 35 key outlets and created visibility through Signage, offer standy and POSM – Poster, Dangler, and Inserts)
- Trade Engagement – A Contest among trade partners to guess the winning team and player of the tournament along with photo opportunity with World Cup Replica was designed to create curiosity and excitement.
- Customer Engagement – Free Screening of all quarterfinal and final >matches at the interior and remote towns in Goa with the tie-up with HDFC bank. A dishtv Experience for all football lovers.
- Outdoor Hoardings – 20 FOC hoardings were displayed across goa covering prominent locations, entry-exit, and nearby famous beaches.
Few other Projects & Initiatives
Temple Branding: Created visibility in Trambakeshwar Nashik, Siddheswar temple, Solapur, Swami Samarth – Akkalkot.
Festival branding and Yatra: Ganpati and Diwali festival retail branding campaign. Pandharpur Yatra coverage in which I intend to create visibility and show my brand to 20 Lakhs devotees from rural Maharashtra.
Dish Flix Launch: A first OTT product was launched and my role was to drive multiplex activity, create space and visibility at consumer durable counters.
Go Direct Project: I hold the credit to set-up the Direct sales team in RoM and Goa circle, including 225 promoters in 5 towns – Pune, Nagpur, Aurangabad, Solapur, and Goa. I have managed from the selection and recruitment of promoters to the salary at the end of the month, arranging promotional materials for them, tracking daily activation, follow-ups with area managers, and reporting to management. Go Direct Project: I hold the credit to set-up the Direct sales team in RoM and Goa circle, including 225 promoters in 5 towns – Pune, Nagpur, Aurangabad, Solapur, and Goa. I have managed from the selection and recruitment of promoters to the salary at the end of the month, arranging promotional materials for them, tracking daily activation, follow-ups with area managers, and reporting to management.
New Dealer Creation: Design a program for dealer creation in Goa. Please refer to Photos in Gallery.
Rural Project 2018: Two District were selected for this rural project, My role was to lead this entire project and report to management. I got an award for the best rural marketing campaign. Refer to the photo gallery.
Festival branding and Yatra: Ganpati and Diwali festival retail branding campaign. Pandharpur Yatra coverage in which I intend to create visibility and show my brand to 20 Lakhs devotees from rural Maharashtra.
Dish Flix Launch: A first OTT product was launched and my role was to drive multiplex activity, create space and visibility at consumer durable counters.
Go Direct Project: I hold the credit to set-up the Direct sales team in RoM and Goa circle, including 225 promoters in 5 towns – Pune, Nagpur, Aurangabad, Solapur, and Goa. I have managed from the selection and recruitment of promoters to the salary at the end of the month, arranging promotional materials for them, tracking daily activation, follow-ups with area managers, and reporting to management. Go Direct Project: I hold the credit to set-up the Direct sales team in RoM and Goa circle, including 225 promoters in 5 towns – Pune, Nagpur, Aurangabad, Solapur, and Goa. I have managed from the selection and recruitment of promoters to the salary at the end of the month, arranging promotional materials for them, tracking daily activation, follow-ups with area managers, and reporting to management.
New Dealer Creation: Design a program for dealer creation in Goa. Please refer to Photos in Gallery.
Rural Project 2018: Two District were selected for this rural project, My role was to lead this entire project and report to management. I got an award for the best rural marketing campaign. Refer to the photo gallery.
Brand Tie-Ups:
- Bharat Petroleum: I got the brand tie-ups with Bharat Petroleum and associate with them for lucky-draw offer in which our variables were to sponsor 25 STB and we got an opportunity to feature in all marketing collaterals, hoardings at petrol Pumps along with lead generation activity on all 56 Petrol Pumps throughout the contest period – 30 days. We acquired 25 customers as winners and other 200+ customers from leads.
- HDFC Bank: this association was to engage customers in remote locations and hinterland of goa in FIFA campaign, for organizing football matches on the big screen.