NITCO Tiles Ltd
Project Managed and Initiatives Taken
- New Innovation Corners: Nitco Tiles is one of the leading tiles companies in India, Every month new tiles used to introduce in Nitco tiles collection. Whenever an architect or interior designers visit any showroom, they keep on asking – What is new in Nitco? I addressed this need that a story along with storyteller is required in multi-brand outlets. It was my idea to create a corner with new tiles specification, origin, price and usages. New innovation corner – A place to talk about Nitco’s innovation and initiatives to have a better lifestyle.
- Co-branding Campaign: We got 27 co-branding signages displayed across the city at major traffic signals and squire, free of cost. This way we were able to save lakhs of rupees in terms of rental if we could decide to create visibility at those strategic points.
- Showroom Set-up, branding and launch event: I had played a pivotal role in setting up company showroom, branding and designing event.
- Creating Advocates and influencers: In B2B sales, influencers matter a lot. In the Tiles industry, architects are considered influencers and they are crucial in getting I had developed a plan to engage them through regular meets, the special invitation for a showroom visit, Gifts and get them featured in industry magazines.